Expertise
Digital Solutions
Conducting discovery, VOC, creative concepts, analytics, and KPI analysis - apply it to a digital ecosystem and achieve end-user attraction and conversion. Digital Strategy & Competitive Audits - Amazon & E-commerce - CRM, CMS, SaaS - Email Automation - Nurture Campaigns - UX & Web Design - Video - SEO & SEM Analytics - Media - PPC & Display
New Product or Service Promotion
Solid product or service positioning happens when creative, marketing, and sales strategy co-exist. The result, consumer loyalty. Qualitative & Quantitative Research - Brand Creation & Enhancement, Persona Builds - Digital Alignment with Traditional Communications
Creative Direction
With years of design expertise, the ability to merge the complete promotional landscape in digital and traditional worlds with high end visual identity is key. Corporate Identity - Packaging and Point of Purchase - Communications - Tradeshows
Team Building
I approach leadership from a confident but humble point of view. I have built marketing teams with expertise being the center of contribution - individuals able to excel and become promotable through their growth and ownership of needed skillsets.