Digital & Marketing Communications

Leader, Creative Director, and Digital Subject Matter Expert.

The Work

REEL

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About

David Berg is a hands-on Senior Strategist and Digital Marketing Communications Manager with extensive experience on the client and agency side servicing B to C and B to B clients. His clients range from sales and new business teams to product managers, engineers, IT and, executive leadership.

Industries/Companies he has worked with:

Manufacturing, B2B
Toyota, Owens Corning, Masco, 3M
Motorola Solutions, USG, Justrite Safety Group, Robertshaw

Pharmaceutical, Healthcare and Medical Devices
Takeda Pharmaceuticals, Advocate Health Care
Kindred Healthcare, Medtronic Medical Devices

CPG
Procter & Gamble (Global)

Spirits and Liquid
Jim Beam & Knob Creek, MillerCoors,
Courvoisier & Basil Hayden's

Retail
Walgreens, ALDI, Meijer, Crate & Barrel

Finance & Risk Mitigation
Edward Jones, Arthur J. Gallagher


The Work

The design ecosystem incorporates all mediums; digital & interactive, promotional, educational & analytical.

New Product Promotion - Thermostats
New Product Promotion - Thermostats
Electric Vehicles - Fluid Management
Electric Vehicles - Fluid Management
Ecommerce - Justrite Safety Group
Ecommerce - Justrite Safety Group
Ecommerce - Aerosolv
Ecommerce - Aerosolv
Product Configurator - US Chemical Storage
Product Configurator - US Chemical Storage
SaaS - Proctor & Gamble
SaaS - Proctor & Gamble
Johnstone Distributor Promotion
Johnstone Distributor Promotion
Robertshaw 2019 AHR Tradeshow
Robertshaw 2019 AHR Tradeshow

Expertise

Digital Solutions

Digital Solutions

Conducting discovery, VOC, creative concepts, analytics, and KPI analysis - apply it to a digital ecosystem and achieve end-user attraction and conversion. Digital Strategy & Competitive Audits - Amazon & E-commerce - CRM, CMS, SaaS - Email Automation - Nurture Campaigns - UX & Web Design - Video - SEO & SEM Analytics - Media - PPC & Display

New Product or Service Promotion

New Product or Service Promotion

Solid product or service positioning happens when creative, marketing, and sales strategy co-exist. The result, consumer loyalty. Qualitative & Quantitative Research - Brand Creation & Enhancement, Persona Builds - Digital Alignment with Traditional Communications

Creative Direction

Creative Direction

With years of design expertise, the ability to merge the complete promotional landscape in digital and traditional worlds with high end visual identity is key. Corporate Identity - Packaging and Point of Purchase - Communications - Tradeshows

Team Building

Team Building

I approach leadership from a confident but humble point of view. I have built marketing teams with expertise being the center of contribution - individuals able to excel and become promotable through their growth and ownership of needed skillsets.

Reach Out

Dave Berg's digital work is a snapshot of capabilities and experience. If other examples are needed, please submit a request.


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