Digital & Marketing Communications
Leader, Creative Director, and Digital Subject Matter Expert.
REEL
About
Industries/Companies he has worked with:
Manufacturing, B2B
Toyota, Owens Corning, Masco, 3M
Motorola Solutions, USG, Justrite Safety Group, Robertshaw
Pharmaceutical, Healthcare and Medical Devices
Takeda Pharmaceuticals, Advocate Health Care
Kindred Healthcare, Medtronic Medical Devices
CPG
Procter & Gamble (Global)
Spirits and Liquid
Jim Beam & Knob Creek, MillerCoors,
Courvoisier & Basil Hayden's
Retail
Walgreens, ALDI, Meijer, Crate & Barrel
Finance & Risk Mitigation
Edward Jones, Arthur J. Gallagher
The Work
The design ecosystem incorporates all mediums; digital & interactive, promotional, educational & analytical.
Blog
Using AI for Content Generation
It's a topic of conversation that has gained a lot of interest lately. From my perspective, we have been using AI based platforms for a while with content generation. What is the difference between an aid and full blown content writing? Does one platform simply help the editing process with better grammar, or another provide a deep dive capability into specialty topics?
The Best Way to Grow Followers on LinkedIn
I remember when I first joined LinkedIn 21 years ago. It was truly revolutionary and new. In its its infancy, it was exciting to be part of a growing network of career minded users who shared their most unique experiences and ideas.Lin
Tips for someone starting their first job in digital marketing.
Recently, I was flying home from a content conference and started speaking with a new graduate in digital marketing who also attended. She mentioned how nervous she was starting her job search with all the expectations of assumptions of “what to be” in a new career.
Why SEO is Still Important
Despite the massive amount of content being created daily, plus the limited space organic ranking content hold in search real estate, SEO is still important in digital marketing.
Is Google Advertising Still Effective?
Google advertising, also known as Google Ads (previously known as Google AdWords), can be an effective way to reach potential customers and drive conversions for businesses.
Expertise
Digital Solutions
Conducting discovery, VOC, creative concepts, analytics, and KPI analysis - apply it to a digital ecosystem and achieve end-user attraction and conversion. Digital Strategy & Competitive Audits - Amazon & E-commerce - CRM, CMS, SaaS - Email Automation - Nurture Campaigns - UX & Web Design - Video - SEO & SEM Analytics - Media - PPC & Display
New Product or Service Promotion
Solid product or service positioning happens when creative, marketing, and sales strategy co-exist. The result, consumer loyalty. Qualitative & Quantitative Research - Brand Creation & Enhancement, Persona Builds - Digital Alignment with Traditional Communications
Creative Direction
With years of design expertise, the ability to merge the complete promotional landscape in digital and traditional worlds with high end visual identity is key. Corporate Identity - Packaging and Point of Purchase - Communications - Tradeshows
Team Building
I approach leadership from a confident but humble point of view. I have built marketing teams with expertise being the center of contribution - individuals able to excel and become promotable through their growth and ownership of needed skillsets.
Reach Out
Dave Berg's digital work is a snapshot of capabilities and experience. If other examples are needed, please submit a request.